Phoebe Baker Hyde, author of “The Beauty Experiment,” said she felt more beautiful after her yearlong fresh-faced stint.
I’m not against going all-natural. I know plenty of women who forgo makeup and still look great.
But I love putting on makeup.
I feel beautiful when I get all dolled up. For me, it’s fun to change my look with a sweep of eye shadow or a switch from glossy to a matte lips.
Hyde said the average woman spends thousands of dollars each year on beauty and salon services.
That’s a lot of money wasted on lipstick. Maybe it’s time to think about whether less really is more. Maybe not less blush or bronzer — but less money spent on the products in our makeup bag and on our bathroom counter.
I admit I splurged on brands like Shiseido and Lancóme in my younger days. But the less-expensive cosmetic lines like L’Oreal, Covergirl and my personal favorite, E.L.F., work just as well.
For the naysayers out there, know that L’Oreal owns several high-end cosmetic lines including Lancóme, YSL Beauté and Shu Uemura, so they must be doing something right with their drugstore-brand foundations.
I also never buy makeup, skincare or hair products at full price. I wait for sales, cut coupons and combine the two whenever possible.
My latest steal was L’Oreal’s new Advanced Haircare Total Repair 5 Damage-Erasing Balm Multi-Restorative Dry Oil. The store had the products on sale for $2.99 and I had two coupons for $2 off. I scored each bottle for $1 when they usually retail for $7 a piece.
I’m also signed up for Sephora’s Beauty Insider and belong to Ulta’s rewards program, which both get me more coupons and free products.
Hyde also said ladies spend about 160 hours every year in front of the mirror primping. No one should be in front of a mirror for more than an hour — unless you’re a Kardashian.
I have my 8-year-old son, Vincent, to help get ready in the mornings. If I’m lucky, I have 15 minutes in front of the mirror each day to do my makeup and hair.
If you’re finding that you’re a Hyde statistic, it might be time to re-examine your routine.
Chances are, you’re putting on a bit too much war paint in the morning.
And I bet you can feel beautiful with a little less.
Samantha K. Dellinger is a multiplatform journalist for the York Daily Record/Sunday News and the designer for Smart magazine. You can reach her at 717-771-2096 or firstname.lastname@example.org.