Changes in the Smart subscription model

There’s no point in tiptoeing around our big news.

Starting with this issue, new Smart subscriptions will no longer be free. Starting with this issue, neither will single copies. Note that the change doesn’t impact our current subscribers.

The truth is, it’s expensive to create something of such value to you.

I’m sure when we started this magazine six years ago, we never imagined it’d be so well received. That word of mouth would travel so fast. That so many women would sign up to read about how to create a beautiful home, a happy family and a healthy heart.

That so many women would gush about the latest issue when we saw them in the grocery store or at the Women’s Show. That so many women would call us to change their name or their address or to get it sent to a friend.

But they did. And year after year, we’ve delivered that content. I like to think it’s only gotten better with age, but as the newest editor in a long line of Smart ladies, I might be a bit partial.

We’re the only women-focused magazine serving York and Adams county. We feature solid stories by a number of female writers about the stories that affect you and your family. Our pages are filled with stunning photographs of your friends and neighbors.

We support local business by printing in our own backyard at The YGS Group. We include hundreds of dollars of coupons in the back of each issue.

And we’re offering this all to our new subscribers six times a year for less than the price of a movie ticket.

When you open up this issue of Smart, you’ll notice a new box on page 4 highlighting our subscription options.

Subscribe today to get Smart delivered directly to your door and save 75 percent off the cover price.

Yearly subscription rates: $6 for one year; $10 for two years

Single copy rate: $3.95 per issue

Single copy and yearly subscriptions can be purchased at the front counter of the York Daily Record/Sunday News, 1891 Loucks Road, York; and The Evening Sun, 135 Baltimore St., Hanover; or by phone at 717-767-4663.

If you choose not to subscribe, you can still read our great content online at smartmagpa.com and you’ll still be able to view our e-zine, flipping through the pages on your computer or tablet after it is released. You can also still get our e-newsletter, join our conversations on Facebook, see our crafty ideas on Pinterest and follow us on Twitter and Google+.

As we continue to grow, both in print and online, we need to look for new ways to support the magazine you find so valuable. We’re being Smart about our future. Know that this decision wasn’t made lightly: We truly believe that Smart is worth something.

I hope you do, too.

April Trotter

Editor of Smart. NEPA transplant. Penn State and Shippensburg grad. Kickball and craft beer enthusiast. Collector of cardigans. "Bennie and the Jets" fanatic. Contact me at atrotter@ydr.com, at "Smart magazine" on Facebook, @SmartMagPA on Twitter or by phone at 717-771-2030.

1 Response

  1. April 23, 2013

    [...] Submit your summer camp ← Changes in the Smart subscription model [...]

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